Nigerian music star Peter Okoye, popularly known as Mr P, has reacted with excitement after his fashion brand recorded a remarkable sales milestone involving the red cap he wore during his recent social media videos about his brothers, Paul and Jude Okoye.
Peter disclosed that his Zipp Republic brand had sold nearly 3,000 copies of the Red ZR Cap within just seven days, with more orders reportedly continuing to come in.
The singer shared the development with his fans on Sunday, August 9, 2026, admitting that he and his team did not expect the overwhelming response to the product...READ THE FULL ARTICLE HERE .
According to Peter, the sales had reached almost 3,000 units within a week, while customers were still placing additional orders. He also said his team was working to fulfil the pending orders and ensure that customers received their purchases.
The Red ZR Cap, which is reportedly sold for ₦20,000 per unit, has attracted considerable attention after Peter repeatedly wore it in a series of videos addressing the long running dispute involving his twin brother, Paul Okoye, and their elder brother, Jude Okoye.
Based on the reported sales figure, the sale of nearly 3,000 caps at ₦20,000 each represents a potential gross sales value of close to ₦60 million, although that figure does not necessarily represent Peter’s profit because production, logistics, marketing and other business expenses would have to be deducted.
The unexpected commercial success has added another dimension to the ongoing P Square controversy. What began as a series of personal revelations and allegations on social media has generated enormous public attention, and Peter’s distinctive red cap has become closely associated with the videos.
Peter has recently used his social media platforms to speak extensively about his relationship with Paul and Jude, revisiting several issues surrounding the history, management, finances and eventual breakup of P Square.
The renewed family dispute has attracted widespread reactions from fans and celebrities, with members of the public expressing different opinions about the claims made by the brothers.
Peter’s fashion brand appears to have benefited from the attention surrounding the controversy, as fans have turned the cap into a recognisable item connected to the singer’s current public campaign.
The development also demonstrates the commercial power of celebrity influence and social media trends. A fashion item that might otherwise have remained an ordinary piece of merchandise has gained significant visibility because of its connection with Peter’s viral videos.
The singer’s announcement suggests that the product has attracted buyers beyond his immediate fan base, particularly as the reported orders continued to increase after the initial seven day sales period.
Peter’s reaction also shows that he was surprised by the scale of the response. Rather than simply using the cap as part of his personal style, the singer has now witnessed the product become one of the most talked about items associated with his recent activities.
The success could potentially encourage Peter to further expand the Zipp Republic brand as interest continues to grow. With thousands of customers reportedly purchasing the cap, the singer may now have an opportunity to build on the momentum and introduce additional fashion products to his audience.
Meanwhile, the dispute involving Peter, Paul and Jude continues to dominate conversations among Nigerian entertainment fans. The brothers, who built P Square into one of Africa’s most successful music groups, have experienced multiple periods of disagreement and reconciliation over the years.
Their latest conflict has once again placed the family at the centre of public attention, with Peter and other members of the family making different claims and responses online.
Amid all the controversy, however, Peter’s latest business milestone has provided an unexpected positive development for the singer. The Red ZR Cap has moved from being a fashion accessory worn during his videos to a commercially successful product, with nearly 3,000 units reportedly sold in only one week.
As more orders continue to arrive, fans and followers will be watching to see whether the unusual sales surge continues and whether Peter introduces new products inspired by the growing popularity of his fashion brand.
